Purpose: The perfume Versace top is shaped like a crystal. the bottle is glowing pink. It is being held by a beautiful model in a sparkling dress and a glow on her face made by the reflection of the perfume.It shows the product makes the buyer provocative once they use it. 

Audience: The color of the perfume and the woman holding it shows the audience is for women. The pose she gives is attracting and the perfume on her hands gives more visibility to her face. The woman looks young but the perfume is what is lightning her face which concludes the audience can be of any age. 

Genre: This product is like any other perfume ad. It displays a model in a sexy pose showing some skin.  These types of ads try to emphasize that attraction the product can give. 

Tone: The tone of this ad is seductive. The colors are dark with a sparkle of the object being held. The advertiser chose this tone to show the glowing of the product.